ABURY Foundation & Thomas Rusch

portraid – an art aided charity platform

Portraid, is an art aided charity platform that aims to make medical procedures available to the less fortunate, free of charge. A well known artist takes portraits of the people suffering from a medical condition.The Portraids get exhibited for sale at art exhibitions and over the website.The money received for these Portraids is then directly used to pay for the operation costs of the person in the picture. What makes this idea striking is the direct and personal connection it has from the donor to the person in the purchased Portraid.